exposure

The state of being seen. In making, exposure is what the doorstep demands: the work leaves the maker's hands and meets the world's eyes — and the world may judge it, ignore it, or change it.

Exposure is the motivational flip at the heart of shipping: while building, attention flows inward (curiosity, play, craft); once shipped, attention flows outward (judgment, reception, consequence). The friction at the doorstep is partly the friction of this flip — the maker who was at play must now stand exposed.